Effects of Approach–Avoidance Swiping Interactions on the Valence Estimation Using Tablet AAT

Bodily activity may influence subjects’ cognitive processing against embodied cognition. Approaching positive objects and avoiding negative ones facilitate the of emotional information by enhancing valence estimation. The effect be termed “Approaching Avoiding Compatibility Effect (AACE)”. Implicit approach–avoidance behavior towards stimuli can measured using Approach–Avoidance Task (AAT). We recently expanded a touchscreen tablet AAT which seems more flexible tool for measuring effects on In addition, impact physical might vary depending level arousal. Therefore, we here integrated affective arousal with AACE to investigate change estimations pictures different (high/low) levels before after swiping them (toward/away) directly hand tablet. Eighty participants evaluated 40 from International Affective Picture System (IAPS) twice, first watching second them, either toward or away their bodies. As hypothesized, results are consistent AACE, that is, body led in Additionally, estimation was significantly enlarged when approaching higher However, this not found away. argue separated. movement (toward) susceptible stimuli, while avoidance (away) sensitive valence. Furthermore, efficient reliably measure known testing both laboratory field.